Employer attractiveness from a generation perspective: Implications for employer branding

Increasing Global Reach: Using Social Network Sites for Employer Branding

Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...

Shifting the focus from cost to value: an employer perspective.

OBJECTIVE To review ways in which pharmacists can help health plans shift their focus from cost to value. SUMMARY Health care delivery is a continuum. Employers have moved along the continuum looking for value; they are now looking for integrated strategies to decrease cost and improve productivity within the workforce. The key to any integrated strategy is innovative service delivery and gro...

Perspective: Who Pays For Employer-Sponsored Health Insurance?

Employer Attitudes, the Marginal Employer and the Ethnic Wage Gap

Employer Attitudes, the Marginal Employer and the Ethnic Wage Gap Ethnic minorities have lower wages compared to the ethnic majority in most EU-countries. However, to what extent these wage gaps are the result of prejudice toward ethnic minority workers is virtually unknown. This study sets out to examine what role prejudice play in the creation of the ethnic wage gap in one of Europe’s most eg...

Employer branding via Social Network sites - a Silver Bullet to Attract IT Professionals?

Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...